Overview

• Selena Gomez partnered with Oreo to create a limited-edition sandwich cookie inspired by her childhood love of horchata, blending chocolate, cinnamon, and sweetened condensed milk flavors.
• The cookies feature six custom embossments, including Gomez's signature and a nod to her fanbase, marking the first time Oreo has included an autograph on its wafers.
• Presales begin June 2 in the U.S., with nationwide retail availability starting June 9, followed by launches in Canada, Brazil, Australia, and New Zealand in the coming weeks.
• Oreo will donate a portion of proceeds from the collaboration to Gomez's Rare Impact Fund, which connects young people to mental health resources.
• The development process took 18 months, with Gomez and her fiancé Benny Blanco actively involved in perfecting the flavor profile.