Overview

• Martina McBride testified before a Senate Judiciary subcommittee, highlighting the reputational and emotional harm caused by unauthorized AI deepfakes of artists' voices and likenesses.
• The No Fakes Act, reintroduced last month, proposes exclusive rights over digital replicas, including post-mortem protections for up to 70 years, and notice-and-takedown procedures for victims.
• Tech companies like Google, YouTube, and OpenAI have endorsed the bill after amendments added First Amendment exemptions for commentary, parody, and other creative uses.
• Nearly 400 artists, actors, and performers, including LeAnn Rimes and Scarlett Johansson, have voiced support for the legislation, which builds on recent bipartisan privacy measures such as the Take It Down Act.
• The bill includes statutory damages of at least $5,000 per unauthorized use and requires platforms to adopt digital fingerprint technology to prevent further misuse after takedown requests.