Sephora Removes Fragrances from Shelves to Combat Retail Theft

The beauty retailer has replaced full-sized bottles with testers and increased loss prevention staff across U.S. stores.

Sephora has removed all full-sized fragrance bottles from its store shelves across the U.S. in an effort to curb retail theft, replacing them with fragrance tester bottles.
Customers now have to request store staff to get a particular fragrance for them, a significant change from Sephora's previous try-before-you-buy and grab-and-go strategy.
Sephora has also increased the presence of loss prevention investigators across all stores to minimize theft threats.
High-end fragrances are often targeted for theft due to high market demand and ease of resale.
Other retailers, including Target, Walmart, and CVS, have also implemented similar measures due to rising retail theft.