Serena Williams Launches Joyful Children's Clothing Line with Janie and Jack

The tennis legend collaborates with her daughters Olympia and Adira to create a vibrant spring collection celebrating family and style.

Serena Williams has partnered with Janie and Jack to release a limited-edition children's clothing collection for spring 2025, available online and in stores starting March 12.
The collection includes 35 styles for children up to age 12, featuring bold colors, resort-inspired prints, and two coordinated mommy-and-me looks.
One standout design reimagines a childhood tennis outfit Williams wore in 1992, blending nostalgia with playful modern aesthetics.
Williams involved her daughters, Olympia and Adira, in the creative process, with Olympia even providing input on design selections.
This marks Williams' first foray into children's fashion design, adding to her post-tennis ventures, including Serena Ventures and her beauty brand, Wyn Beauty.