Skincare Brand The Ordinary Sells Discounted Eggs in NYC to Highlight Price Crisis

The Ordinary's viral marketing stunt offered eggs at $3.37 per dozen, drawing praise for affordability and criticism over its vegan ethos.

The Ordinary partnered with art collective MSCHF to sell eggs for $3.37 per dozen at select New York City stores over the weekend.
Egg prices in the U.S. have surged due to bird flu outbreaks, supply chain issues, and new regulatory requirements, creating widespread consumer frustration.
The promotion, which limited customers to two cartons each, quickly sold out and gained significant attention on social media, with an Instagram post receiving nearly 100,000 likes.
Public reaction was mixed, with praise for addressing affordability concerns but criticism for contradicting the brand's cruelty-free and vegan image.
The Department of Justice continues to investigate potential collusion among egg producers, while the USDA predicts elevated egg prices will persist through 2025.