Skincare Company Apologizes for Insensitive Influencer Ad Referencing School Shooting

A Michigan State graduate apologized for a paid partnership with Bioré in which she talked about how a school shooting affected her mental health while promoting skin care products.
Bioré apologized for the video, saying it lacked sensitivity and was inappropriate.
The influencer posted a written apology and said she would be smarter in the future.
Viewers criticized the video for suggesting that a skin care routine could help manage the trauma of experiencing gun violence.
Both the influencer and Bioré issued apologies for the inappropriate ad.