Overview

• The Internazionali d’Italia final between Jannik Sinner and Carlos Alcaraz averaged 1.129 million viewers, marking Sky’s best tennis audience this season and its fifth-highest ever.
• The Emilia-Romagna Grand Prix at Imola attracted 3.124 million average viewers and a 24.7% TV share across Sky and TV8, highlighting Formula 1’s enduring popularity.
• Sunday Serie A matches, including Inter-Lazio, drew 736,000 average viewers and a 4% share, showcasing football’s consistent broadcasting strength.
• Sky Sport’s digital platforms recorded 1.8 million unique users, 7 million page views, and 1.8 million video views, alongside 14 million social video views and 3 million engagements.
• Sky’s strategic integration of tennis, motorsports, and football programming on one day maximized cross-platform audience reach and set new viewership benchmarks.