Slack Retires @SlackStatus Account on Elon Musk's X Platform Amid Decreased Corporate Presence
Slack's decision to retire its @SlackStatus account on the X platform follows similar pullbacks from enterprises like Air France and Balenciaga; corporate use declines in the wake of Twitter's rebranding and introduction of paywalls under Elon Musk's management.
- Slack has decided to retire its @SlackStatus account on Elon Musk's X platform, which served as a status update account with over 30,000 followers. The account was primarily responsible for sharing updates about system issues and outages on Slack.
- This move follows those of several other corporations, including Air France and Balenciaga, which have similarly decreased their presence on the X platform since its takeover and rebranding by Elon Musk.
- While Slack maintains a presence on X through its main account, @SlackHQ with over 458,000 followers, the decision to retire the @SlackStatus account is aimed at consolidating incident communication channels and focusing resources on platforms most used by customers.
- Despite the retirement of the @SlackStatus account, customers can still check for updates on status.slack.com, which the company refers to as 'the source of truth for all incident news'. All incident-related questions will now be answered through Slack's main account on the X platform.
- Changes implemented on the X platform, such as the placement of its application programming interface (API) behind a paywall and introduction of pay-to-access features such as X Pro, have resulted in a reduction of corporate use and customer service through the platform.