Smart Rings Gain Momentum as Wearable Tech Market Expands

Oura leads the smart ring market with a $5.2 billion valuation, while competitors like Samsung and Ultrahuman push the category toward mainstream adoption.

Oura, a Finnish company that pioneered smart rings, has reached a $5.2 billion valuation following a $200 million Series D funding round led by Fidelity Management.
Sales of Oura Rings are set to double in 2024, nearing $500 million, as the wearable tech market is projected to grow 14.6% annually through 2030.
Competitors such as Samsung's Galaxy Ring and Ultrahuman's Ring Air are entering the market, each offering unique features like charging cases and breathwork apps.
Smart rings track metrics like sleep, heart rate, and temperature, with applications ranging from illness prediction to women's health and fitness monitoring.
Oura's partnerships, including a $96 million deal with the U.S. Department of Defense and upcoming Medicare Advantage integration, signal broader adoption beyond consumer markets.