Snap Introduces New Ad Products, Partners With Warner Bros. and NBCUniversal

Snap is testing sponsored links in My AI, their AI chatbot, related to food and travel recommendations.
Snap announced First Story, a takeover ad product where advertisers can reserve the first video ad seen between Friend Stories.
Snap is now selling ads in Spotlight, their short-form video feature, to all advertisers globally.
Snap launched Snap Star Collab Studio to make it easier for brands to work with Snapchat creators.
Snap partnered with NBCUniversal to bring custom content from the 2024 Paris Olympics and Paralympics to Snapchat.