Snap Introduces Watermarks for AI-Generated Images

Snapchat's new watermark feature aims to enhance transparency by marking AI-generated content with a ghost logo and sparkle icon.

Snapchat will add a watermark to AI-generated images saved to the camera roll or exported, featuring a ghost logo with a sparkle icon.
The watermark is part of Snap's broader efforts to improve safety and transparency around AI-generated content.
In-app AI features like the Dreams and Extend tools will also have visual markers to indicate AI involvement.
Snap's safety measures include red-teaming to test AI models for vulnerabilities and biases.
The company's AI tools have faced scrutiny, including the 'My AI' chatbot which returned inappropriate responses, leading to tightened controls.