SNCF Faces Backlash Over Jordan Bardella Book Advertisements

Syndicates urge SNCF to halt ads for Bardella's book, citing political neutrality concerns.

Jordan Bardella's book, 'Ce que je cherche,' is set for a promotional campaign in French train stations starting November 25.
The campaign has sparked controversy, with unions like SUD-Rail and CGT demanding SNCF refuse the ads, labeling them as supporting an extreme-right party.
Mediatransports, the advertising agency for SNCF, was unaware of the campaign's political nature and is reviewing its compliance with public service neutrality rules.
The unions argue that promoting Bardella's book contradicts the SNCF's obligation to remain politically neutral, and they threaten to cover the ads if displayed.
The decision on whether to allow the advertisements hinges on the content of the visuals, which are yet to be reviewed by Mediatransports.