Snoop Dogg and Dr. Dre's Gin & Juice Named Title Sponsor for Arizona Bowl

The partnership marks a significant shift in NCAA sponsorship, integrating a beverage brand for the first time in a college football bowl.

The 'Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop' is set for December 28 in Tucson, Arizona, featuring teams from the Mountain West and Mid-American conferences.
Snoop Dogg emphasizes a return to traditional college football values, focusing on player competition and fan engagement.
The partnership ends the previous controversial sponsorship by Barstool Sports, signaling a new direction for the event.
Gin & Juice by Dre and Snoop, a gin-based canned cocktail, leverages the iconic 1994 hit for branding in this groundbreaking NCAA deal.
Snoop Dogg, also known for his youth football league, aims to enhance the game day experience with his involvement in sports and entertainment.