Social media influencer dies after livestreaming himself drinking excessive amounts of alcohol during online challenge

A social media influencer in China died after livestreaming himself drinking several bottles of Baijiu, a Chinese spirit, during an online challenge.
The influencer, known as “Sanqiange” or “Brother Three Thousand,” had taken part in an online challenge known as “PK” against another influencer where participants compete to win rewards and face punishments.
Sanqiange reportedly drank at least seven bottles of Baijiu during the livestream before dying.
A friend of Sanqiange described him as "decent and straightforward" and said he did not receive emergency treatment.
The incident raises safety concerns about dangerous challenges on livestreaming apps that have led to fatal consequences.