Sonic Introduces Permanent $1.99 Value Menu

The 'Fun.99' menu offers a variety of affordable options, including new Queso Wraps, to attract budget-conscious diners.

Sonic's new value menu includes items like a Quarter Pound Double Cheeseburger, Chili Cheese Coney, and 16-ounce shakes.
The 'Fun.99' menu features two new Queso Wraps: Bacon Ranch and Southwest Crunch.
Unlike competitors, Sonic's value menu is a permanent addition, not a temporary promotion.
Chief Marketing Officer Ryan Dickerson emphasizes the menu's variety and fun approach to affordable dining.
The value menu aims to compete in the fast food industry's ongoing 'value wars' amid rising dining costs.