Sony Acquires UK-based AI Company iSIZE to Enhance Video and Streaming Services

Acquisition aimed at boosting clarity and saving bitrate in Sony's streaming services, potentially improving PlayStation Cloud services.

Sony Interactive Entertainment (SIE) is acquiring London-based AI company iSIZE, a firm known for its deep learning solutions for video delivery intended to save bitrate and improve quality for the media and entertainment industry.
The financial details of this acquisition remain undisclosed due to contractual obligations.
iSIZE's technology will be directly applied to Sony's video processing and streaming services, which could markedly improve these services by rendering higher quality video at significantly lower bitrates.
This acquisition aligns with Sony's focus on incorporating cloud technology into its future offerings, particularly for PlayStation Plus members who can now stream PlayStation 5 games.
The acquisition of iSIZE could significantly enhance Sony's research and development efforts, leveraging iSIZE's expertise in machine learning for video processing.