Sony and Honda Reveal AFEELA 1 Electric Vehicle at CES 2025

The AFEELA 1, a luxury EV starting at $89,900, emphasizes high-tech features and a reimagined driving experience.

Sony Honda Mobility (SHM) showcased the AFEELA 1, a sleek electric vehicle, during CES 2025, with two trims priced at $89,900 and $102,900.
The vehicle features a panoramic dashboard touchscreen, rear seat OLED displays, and integration with apps like TikTok, Zoom, and YouTube.
SHM highlights semi-autonomous driving capabilities at Level 2+, aiming for Level 4 in the future, though this remains under development.
The AFEELA 1’s design includes no door handles, instead relying on smartphone access, and a customizable LED display in place of a hood ornament.
Pre-orders are currently limited to California, with the Signature trim expected to ship in mid-2026 and the Origin trim in 2027.