Sony Set to Launch PlayStation 5 Pro in Late 2024 Amid Financial Challenges

The anticipated release aims to boost the PlayStation brand, featuring advanced technology and targeting the upcoming GTA VI launch.

Analysts predict Sony will release a PlayStation 5 Pro in the second half of 2024, aiming to boost interest in the console brand.
The PS5 Pro is expected to feature a proprietary DLSS-like solution and support AI upscaling, marking a first for consoles.
Sony's recent financial struggles include a $10 billion drop in value and near-decade low gaming margins, attributed to rising game production costs and declining hardware sales.
Despite the PS5's strong initial sales, Sony has had to revise its sales forecast down by four million units, with no major franchise releases expected until April 2025.
The gaming industry anticipates the PS5 Pro could rejuvenate Sony's console sales, especially with the upcoming release of Grand Theft Auto VI.