Sony's PS5 Dominates Global Console Market, Outselling Xbox

Decades of brand building and strategic investments pay off for Sony as PS5 sales surge, even amid stock shortages.

Sony's PlayStation 5 (PS5) is dominating the console market, particularly in Europe, with sales surging by up to 143% year-over-year.
Despite Microsoft's Xbox Series X|S witnessing a 52% decline in sales, Sony's PS5 and its handheld accessory, the PS Portal, have outsold Xbox in Spain.
Sony's success is attributed to decades of brand building, heavy marketing investment, and exceptional localization, which has helped the company establish a strong presence in emerging gaming regions like India, the Middle East, and China.
Sony's PS5 is now trending ahead of the PS4 by almost 10% in the United States, even in the face of stock shortages.
Microsoft plans to release more first-party games starting in 2024 and might pivot its focus to PC and mobile gaming.