Southwest Airlines Ends Free Checked Bags After 53 Years

The airline announces major policy and operational changes as it seeks to boost profitability and align with industry norms.

Southwest Airlines will end its 'Bags Fly Free' policy starting May 28, marking a departure from its long-standing customer-friendly practice of allowing two free checked bags for all passengers.
The airline will introduce a new nonrefundable basic economy fare class with more restrictions, including no seat selection and limited ticket flexibility.
These changes follow pressure from activist investor Elliott Investment Management and are part of broader adjustments, including layoffs, assigned seating, and premium seating options.
Frequent flyers with elite status and those purchasing higher-tier tickets will still receive some free checked bag privileges, though details on standard baggage fees have not yet been disclosed.
The move is expected to generate significant revenue but may alienate loyal customers who valued Southwest's unique policies, potentially impacting its brand identity and market share.