Spotify Announces Price Hike to Fund Audiobook Expansion
The music streaming giant aims to bolster its financial performance and enhance audio offerings with new subscription rates and strategic hires.
- Spotify plans to raise its premium subscription prices by $1 to $2 per month across several markets, including the U.S., U.K., Australia, and Pakistan.
- The price hikes are intended to help fund Spotify's audiobook offerings and other new features, following its significant investment in audiobooks.
- Spotify has appointed Christian Luiga as its new CFO, amid efforts to improve its financial performance and expand its audio offerings.
- The company reported a 20% increase in revenue to $3.38 billion and a narrower loss in the last quarter of 2023, alongside a global workforce reduction of 17%.
- Spotify's stock has more than doubled since the start of the year, reflecting positive investor sentiment towards its growth and strategic initiatives.