Spotify Introduces Podcast Comments to Boost Listener Engagement

New feature allows users to interact with podcast hosts directly, aiming to foster community and increase retention.

Listeners can leave comments on podcast episodes, with creators moderating and responding.
The feature builds on Spotify's existing interactive tools like polls and Q&As.
Creators retain control over which comments appear, ensuring quality conversations.
Over 9 million users have engaged with Spotify's interactive podcast features this year.
The rollout begins this week, with broader availability in the coming month.