Spotify Launches Online Video Courses in the UK
In an effort to diversify its offerings, Spotify tests a new e-learning feature with video courses on various topics for its UK users.
- Spotify partners with BBC Maestro, Skillshare, and other educational companies to offer video courses in the UK.
- Courses cover topics such as music production, business skills, creativity, and healthy living, with prices ranging from £20 to £80.
- UK users can trial two lessons for free before purchasing additional lessons, which are accessible on both mobile and desktop platforms.
- The initiative aims to leverage Spotify's large user base interested in educational content, half of whom have engaged with education-themed podcasts.
- This move comes as Spotify seeks to diversify its business and explore new revenue streams amid financial fluctuations.