Spotify Partners with Google Cloud to Enhance Podcast and Audiobook Discovery

Large language models will be used to analyze content, provide personalized recommendations, and identify potentially harmful material.

Spotify is expanding its partnership with Google Cloud to use large language models (LLMs) to improve content discovery and personalized recommendations for podcasts and audiobooks.
LLMs will be used to analyze the roughly 5 million podcasts and 350,000 audiobooks in Spotify's content library to augment the metadata.
Spotify is also exploring the use of LLMs to identify potentially harmful content and provide a safer listening experience.
Spotify has been an early adopter of AI, previously using it for music recommendation algorithms, and is now aiming to replicate that success across its non-music content.
The move is part of Spotify's strategy to boost its earnings by increasing its slate of revenue-generating formats such as podcasts and audiobooks.