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Square Enix and TBS Collaborate on Original Game IP

The partnership marks TBS's entry into gaming with the launch of its TBS GAMES brand in July, aligning with Square Enix’s medium-term strategy to create new IP and optimize operations.

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A screenshot from the Final Fantasy 7 Rebirth trailer

Overview

  • Square Enix and TBS Television have announced a partnership to develop a new original video game IP, currently in the concept phase.
  • TBS will launch its gaming brand, TBS GAMES, in July 2025, as part of its expansion into interactive entertainment.
  • The collaboration aligns with Square Enix’s medium-term plan to focus on quality over quantity and create new IP while optimizing its development footprint.
  • Square Enix aims to complete its three-year reboot plan by March 2027, enabling consistent releases of major titles in key franchises.
  • TBS, a prominent Japanese broadcaster known for shows like Ninja Warrior, is leveraging its content production expertise to enter the gaming industry.