Overview

• Søstrene Grene plans to double its UK footprint to 100 stores by 2027, starting with new locations in Harrogate, Canary Wharf, and Stirling this summer.
• The chain opened a flagship store on Oxford Circus in March 2025, marking a significant step in its UK expansion strategy.
• A £36 million, 445,000 sqm automated distribution centre in the Netherlands is under construction to support the retailer's growing European operations.
• Known as ‘Little Ikea’ by fans, Søstrene Grene specializes in affordable homeware and a whimsical, Danish-inspired shopping experience.
• The expansion comes as many UK retailers reduce physical presence, with Søstrene Grene emphasizing the enduring appeal of in-store shopping.