Stanley Tumbler Craze Drives Sales to $750 Million, Causes Chaos in Stores

The limited-edition pink Stanley tumbler, a collaboration with Starbucks, has sold out, leading to skyrocketing prices on secondary markets and physical altercations among shoppers.

• The Stanley Adventure Quencher Travel Tumbler, a 40-ounce insulated mug, has become a viral sensation, causing a frenzy among shoppers and significantly boosting Stanley's annual sales from $70 million in 2019 to $750 million in 2023.
• Gen Z, millennials, and some of Generation X are the primary drivers of the tumbler's popularity, with social media platforms like TikTok playing a significant role in its marketing.
• A special-edition pink Stanley tumbler, released as a collaboration between Starbucks and Stanley, has caused chaos in stores, with people camping outside Target stores and physical altercations reported.
• The limited-edition tumblers are currently sold out on Target’s website and Starbucks does not plan on restocking them, causing prices on secondary markets to skyrocket, with some eBay listings ranging from $150 to over $400.
• Stanley's marketing strategy, including limited 'drops' of new products and collaborations with popular brands, has been a key factor in the tumbler's success.

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