Stanley's Limited Edition Valentine's Day Tumblers Spark Shopping Frenzy

Resale Prices Soar as Analysts Predict Peak of Trend

Stanley's limited edition Valentine's Day tumblers, sold exclusively at Target, have caused a frenzy among customers, with scenes of chaos and long lines reported at stores nationwide.
The tumblers, part of Stanley's 'Galentine's Collection', were released on December 31 and quickly sold out both online and in stores.
Resale prices for the tumblers, which originally retailed for $45, have skyrocketed, with listings on eBay and other resale sites asking for upwards of $100.
Stanley's annual sales are projected to top $750 million in 2023, largely due to the success of the Stanley Quencher line, which gained popularity after a marketing pivot towards women and younger consumers.
Despite the current hype, some trend analysts predict that the Stanley tumbler trend has peaked and will soon decline.