Starbucks Cuts 13 Drinks as Part of Menu Simplification Effort

The coffee chain aims to improve efficiency and profitability by reducing menu complexity and focusing on popular items.

Starbucks is removing 13 drinks from its menu starting Tuesday, March 4, as part of a 30% menu reduction initiative.
Nine Frappuccino flavors, including Espresso, Java Chip, and White Chocolate Mocha, are being discontinued due to low demand and complexity in preparation.
Other drinks being eliminated include Iced Matcha Lemonade, White Hot Chocolate, and the Royal English Breakfast Latte.
The menu changes are part of CEO Brian Niccol's broader strategy to streamline operations, reduce wait times, and align with the company's core coffee identity.
Despite the cuts, Starbucks is introducing new items like an Iced Lavender Cream Oatmilk Matcha and a Lavender Crème Frappuccino for the spring menu.