Starbucks Enhances Accessibility and Order Accuracy with New Store Design Features
The coffee giant is implementing sound-absorbing materials and accessibility features in new and renovated stores to improve customer experience.
- Starbucks is incorporating ceiling baffles to reduce noise and enhance communication between baristas and customers, aiming to decrease order errors.
- The redesign is part of Starbucks' 'Inclusive Spaces Framework', which also includes power-operated doors and visual order boards to aid accessibility.
- Approximately 1,000 U.S. stores are set for renovation this year, with new stores also adopting the quieter, more accessible design.
- The company's expansion plans include opening 650 new stores this fiscal year, with many featuring drive-thru options to cater to changing customer preferences.
- Starbucks' efforts also focus on operational efficiency, such as repositioning equipment for faster preparation of popular iced drinks.