Starbucks Unveils Pork-Flavored Latte for Chinese New Year in China
The new beverage, combining espresso with Dongpo braised pork sauce, garnished with pork, aims to integrate traditional New Year customs into coffee.
Overview
- Starbucks introduces a limited-edition pork-flavored latte named 'Abundant Year Savory Latte' in China to celebrate the Lunar New Year.
- The drink mixes espresso, steamed milk, and Dongpo braised pork sauce, garnished with a slice of pork, symbolizing prosperity.
- Priced at approximately 68 yuan ($9.45), the beverage has sparked mixed reviews, with some finding it surprisingly delicious and others criticizing its taste and price.
- The launch is part of Starbucks' efforts to cater to Chinese tastes and compete with local coffee chain Luckin, known for its unique flavors and lower prices.
- The pork latte is available in about 25 select Starbucks Reserve stores across China, reflecting the company's ongoing expansion in the country.