Overview

• Starbucks' new dress code, requiring solid black tops and khaki, black, or blue denim bottoms, went into effect on May 12, sparking rolling strikes across the U.S.
• More than 2,000 baristas from approximately 120 stores have participated in walkouts, citing the policy as emblematic of the company's failure to address broader labor grievances.
• Union representatives argue the dress code was implemented unilaterally without bargaining and have criticized the company for prioritizing image over issues like staffing, wages, and guaranteed hours.
• Starbucks maintains that over 99% of its stores remain operational and has urged the union to return to the bargaining table after over a year of stalled contract negotiations.
• Workers claim the new uniform requirements, part of CEO Brian Niccol’s brand-revitalization strategy, distract from operational challenges and add financial burdens for employees.