Stella McCartney Champions Sustainability at Paris Fashion Week
Stella McCartney's latest collection, showcased in a greenhouse in Paris, emphasizes luxury without compromising the planet, with support from LVMH and celebrity endorsements.
- Stella McCartney's fall-winter 2024 collection at Paris Fashion Week highlights sustainable luxury with recycled materials and vegan leather.
- The showcase featured endorsements from celebrities and the backing of LVMH, underlining the fashion industry's need for environmental responsibility.
- Sequins made from recycled aluminum and handbags from alternative leather were among the eco-friendly innovations presented.
- McCartney aims to 'infiltrate from within' the fashion industry, advocating for change with the support of LVMH's CEO Bernard Arnault.
- 90% of the season's ready-to-wear is crafted from responsible materials, showcasing McCartney's commitment to sustainability.