Stella McCartney Reacquires Minority Stake in Her Fashion Brand from LVMH

The designer regains greater control of her label while continuing to advise LVMH on sustainability as a global ambassador.

Stella McCartney has repurchased the minority stake in her fashion brand that LVMH acquired in 2019, marking the end of their five-year partnership.
The financial details of the transaction have not been disclosed, but the move reflects McCartney's desire to operate her brand independently.
McCartney will remain engaged with LVMH as a Global Ambassador on Sustainability, advising CEO Bernard Arnault and the executive team on environmental initiatives.
During her collaboration with LVMH, McCartney advanced sustainability efforts, including upcycling materials and launching eco-conscious projects like a grape-based luxury accessory line.
This decision comes as LVMH navigates a broader slowdown in the luxury market, with recent divestitures including the Off-White brand.