Streaming Dominates TV Viewing in July with Record-Breaking Numbers

Nielsen reports show streaming platforms captured 41.4% of TV usage, driven by the Paris Olympics and popular shows.

YouTube became the first streaming platform to exceed 10% of total TV usage in July.
Peacock saw a 33% increase in viewership, largely due to the Olympics and 'Love Island USA'.
'House of the Dragon' on Max was the most-watched show with 4.7 billion viewing minutes.
Cable news viewership surged 52% compared to last year, influenced by the Republican National Convention.
Overall TV usage increased by 3.5% from the previous year, reversing typical summer trends.