Streaming Overtakes Linear TV For First Time

Traditional cable and broadcast TV viewing fell below 50% for the first time in July 2023.
Streaming services like YouTube, Netflix and Amazon Prime Video reached record highs in viewership share.
Top streamed titles were acquired shows like "Suits" and children's programming like "Bluey".
Pay TV and cable companies continue to lose subscribers as prices for streaming services rise.
Shift to streaming poses challenges for advertisers and streaming services seeking profits.