Study Finds Humor Enhances Trust and Engagement in Science Communication
Research reveals that appropriate humor can make scientists more likable and their messages more credible, but warns against the misuse of sarcasm or aggression.
- A new study by Alexandra Lynn Frank and colleagues, published in the Journal of Science Communication, explores the role of humor in improving public trust in science communication.
- The research involved over 2,200 participants who evaluated humorous social media posts about artificial intelligence by a fictional scientist, Dr. Jamie Devon.
- Humor combining anthropomorphism and gentle satire was rated as the most effective in enhancing both the likability of the scientist and the perceived legitimacy of the message.
- The study cautions that poorly executed humor, including sarcasm or aggressive jokes, can harm credibility and undermine trust in scientific communication.
- Findings suggest that humor, when used responsibly, can simplify complex topics, combat misinformation, and inspire curiosity about scientific subjects.
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