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5mo ago

Study Finds Over Half of LinkedIn Long-Form Posts Are AI-Generated

The rise of generative AI tools like ChatGPT has transformed LinkedIn content, with AI now powering much of the platform's professional communication.

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Signage at the LinkedIn Corp. offices in Singapore, on Thursday, Oct. 17, 2024. Acquired by Microsoft in 2016 for $26 billion, LinkedIn has pushed for more engaging content for years, luring influencer-types while encouraging people to post more often. Photographer: Bryan van der Beek/Bloomberg via Getty Images
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Overview

  • A study by AI detection startup Originality AI analyzed 8,795 public LinkedIn posts over 100 words, finding that 54% were likely AI-generated.
  • The use of AI content on LinkedIn surged by 189% in early 2023 following the release of OpenAI's ChatGPT, though this trend has since stabilized.
  • LinkedIn Premium offers in-house AI tools that allow users to rewrite posts, profiles, and messages, further integrating AI into the platform's ecosystem.
  • AI-generated posts have drawn mixed reactions, with some users appreciating their clarity and efficiency, while others criticize the perceived lack of authenticity.
  • AI tools are also being used by non-native English speakers and professionals to refine language and save time, though concerns remain about their impact on human creativity and job opportunities.