Overview
- A peer-reviewed study analyzed 20,000 AI-generated profiles to assess how political affiliation affects dating app match rates.
- Labour, Green, and Lib Dem supporters had the highest match rates, while Reform UK voters outperformed Conservatives by four percentage points.
- LGBTQ+ daters were significantly more selective, with Conservative profiles experiencing an 11% penalty compared to cis-heterosexual respondents.
- Researchers attribute match rate disparities to dating app users' younger, more socially liberal demographics.
- The findings underscore that political polarization extends into personal relationships, with centre-right users favoring matches within their ideological group.