Super Bowl Ads Call for Tesla Boycott Over Self-Driving Safety Concerns

The Dawn Project's campaign, led by tech CEO Dan O'Dowd, highlights safety issues with Tesla's self-driving software, sparking controversy and calls for action.

A series of Super Bowl ads by The Dawn Project, led by tech CEO Dan O'Dowd, calls for a boycott of Tesla over safety concerns with its self-driving software.
The ads feature real crash footage and claim Tesla's self-driving technology has resulted in over 1,000 crashes and at least 33 deaths.
Tesla has not responded to the ads, which cost The Dawn Project $552,000 this year, slightly less than last year's campaign.
The National Highway Traffic Safety Administration has been investigating Tesla's driver assist features, leading to recalls and updates.
Critics argue The Dawn Project's campaign may be influenced by O'Dowd's business interests, as his company competes with Tesla in automotive software.