Survey Highlights Unusual Substitutions in UK Online Grocery Orders

A Which? survey reveals nearly a third of online shoppers received unexpected replacements, with some substitutions sparking confusion and humor.

A Which? consumer survey found 29% of online grocery shoppers received a substitution in their most recent order, with some reporting bizarre replacements.
Examples included fish steaks replacing cupcakes, sanitary towels instead of sandwich wraps, and micellar water substituted for drinking water.
Asda was the most criticized supermarket, with nearly half of its customers reporting substitutions and awarding it a low two-star rating for replacement choices.
Other supermarkets like Sainsbury’s and Tesco received slightly higher ratings, with substitutions such as leeks instead of flowers and cat food in place of ham.
Supermarkets allow customers to reject unwanted substitutions or opt out entirely, though this may lead to missing key items from their orders.