Overview

• A Nuii ice cream-commissioned survey analyzed the eating habits of 2,000 UK adults, correlating ice cream consumption styles with personality traits.
• Psychologist Jo Hemmings found that biters are typically 'fearless' and 'impulsive,' lickers are 'methodical' and 'relaxed,' and nibblers are 'cautious' and 'thoughtful.'
• The study also linked eating speed to behavior, with fast eaters being high-energy and impulsive, while slow eaters are intentional and patient.
• 63% of respondents prefer licking their ice cream, while 39% opt to bite, with each method reflecting distinct temperamental tendencies.
• The survey was inspired by a viral TikTok video of Jason Momoa biting ice cream, leading to widespread discussion and engagement by the brand.