Overview

• An Ipsos survey found 47% of parents rank privacy and safety as their primary concern regarding children’s screen time, followed by misinformation (36%) and social isolation (34%).
• The survey highlights widespread parental use of screen-time management strategies, including time limits (58%), offline hobbies (53%), and parental control apps (34%).
• Experts, such as Dr. Ariana Hoet, emphasize the importance of active parental involvement, as digital platforms are designed to maximize engagement and can be difficult for children to navigate independently.
• The Kids Mental Health Foundation launched the 'Kids Mental Health Starts With Us' campaign to equip adults with evidence-based tools to support children’s digital well-being.
• The survey, conducted in April 2025, used a nationally representative sample of 1,085 parents, providing robust insights into evolving digital parenting challenges.