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22h ago

Survey Reveals Widespread but Recreational Engagement with Astrology in the U.S.

New Pew data shows 30% of Americans participate in astrology or psychic practices annually, with minimal reliance for major decisions and notable demographic divides.

FILE - Ashley Branton lays out tarot cards in the back of her shop, Velvet Witch, in Norfolk, Va., June 13, 2024. (AP Photo/Ben Finley, File)
The Pew survey found that 11% of Jews say they consult tarot cards at least once or twice a year. (Britta Pedersen/picture alliance via Getty Images)
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Overview

  • Approximately 3 in 10 U.S. adults engage with astrology, tarot, or fortune-telling yearly, primarily for entertainment rather than serious guidance.
  • Only 1% of Americans rely heavily on such practices for major life decisions, according to the Pew Research Center survey released May 2025.
  • The psychic services industry grew over 4% annually post-pandemic, reaching $2.3 billion in revenue in 2024, driven by digital platforms and younger consumers.
  • Younger women and LGBTQ+ adults report the highest levels of engagement, while older, higher-income, and conservative individuals are less likely to participate.
  • Jewish Americans show lower belief (18%) and engagement rates compared to the general population, with virtually no reliance on these practices for significant decisions.