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Sweden Expands Sex Purchase Law to Include Online Custom Content

New legislation criminalizes paying for live, on-demand sexual acts online, set to take effect on July 1, 2025, under the Nordic Model framework.

A logo for OnlyFans is seen in this illustration picture, Feb. 29, 2024
This photograph taken in Nantes, western France on May 21, 2025, shows the logo of British social network OnlyFans, OF.
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Overview

  • Sweden's parliament passed a law banning the purchase of custom-made sexual content online, including live-streamed performances on platforms like OnlyFans.
  • The law, effective July 1, 2025, imposes penalties of up to one year in prison for buyers and those profiting from or promoting such transactions.
  • Pre-recorded adult content remains legal, drawing a clear distinction between static and interactive digital material.
  • Proponents argue the law modernizes existing prostitution regulations to address digital exploitation, while critics warn of negative impacts on independent sex workers' livelihoods.
  • This move aligns with Sweden's Nordic Model, which penalizes buyers of sexual services but exempts sellers from prosecution.