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20h ago

Sydney Sweeney to Release ‘Bathwater Bliss’ Soap Made With Her Actual Bathwater

Set for June 6 release in a 5,000-bar limited run, the $8 soap has drawn praise for its natural formula as well as criticism over its celebrity-infused novelty.

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Overview

  • Sydney Sweeney and Dr. Squatch are launching Sydney’s Bathwater Bliss, a limited-edition bar infused with water from the actress’s own bath.
  • The soap combines exfoliating sand and pine bark extract with scents of pine, Douglas fir and earthy moss to evoke the Pacific Northwest outdoors.
  • Dr. Squatch will produce just 5,000 bars, each priced at $8 and accompanied by a certificate authenticating the inclusion of Sweeney’s bathwater.
  • Fans can enter an Instagram giveaway from May 29 to June 5 for 100 free bars before the official sale begins June 6 at noon EST on Dr. Squatch’s website.
  • Public reaction has been mixed, with some applauding the playful marketing and natural ingredients and others decrying the approach as objectifying celebrities.