T-Mobile Alters 'Price Lock' Ads Following Misleading Claims Ruling

The company agrees to modify its advertising after the National Advertising Division found the 'Price Lock' promise misleading.

T-Mobile's 'Price Lock' guarantee faced scrutiny for not truly locking in prices.
AT&T challenged the ads, leading to a ruling by the National Advertising Division.
T-Mobile's 'Price Lock' only offers a free month if prices increase and customers cancel.
The company will revise its ads to clarify the terms of the 'Price Lock' policy.
This issue highlights the broader concerns about T-Mobile's post-merger practices and pricing.