Take-Two CEO Discusses AI's Role in Game Development, Announces Grand Theft Auto VI Trailer Release in December

Take-Two CEO Strauss Zelnick envisions a future of gaming transformed by AI but tempers expectations on cost reduction, while unveiling GTA VI trailer release in line with Rockstar's 25th anniversary celebrations.

Take-Two CEO Strauss Zelnick believes that generative artificial intelligence (AI) could transform the nature of the gaming experience and potentially increase the number of gamers worldwide.
Despite the potential benefits of AI in game development, Zelnick does not foresee a reduction in costs because the technology would generate competition and require major investments in development.
The anticipated trailer for the Grand Theft Auto VI (GTA VI), the new franchise of the game series run under Rockstar Games, is slated for release in December during Rockstar's 25th anniversary celebrations.
Zelnick expresses skepticism about the application of AI in game development, especially in the animation of non-player characters (NPCs). He cites that while AI could make NPCs more interesting, it is doubtful it will be a faster or cheaper solution.
Despite being the fastest-growing industry in the entertainment business, Zelnick maintains cautious optimism about the company's future, insisting on the need to think and act as a challenger in the industry rather than resting on their incumbent status.