Take-Two CEO Explains GTA 6 Marketing Silence Ahead of Fall 2025 Launch
Strauss Zelnick confirms that withholding updates is a deliberate strategy to build anticipation, with a major marketing campaign expected to start in April 2025.
- Take-Two Interactive CEO Strauss Zelnick stated that the lack of updates on GTA 6, including a second trailer, is intentional to sustain excitement and anticipation.
- The first trailer was released in December 2023, but no new promotional materials have been shared since, as part of a strategy to release marketing closer to the Fall 2025 launch.
- Zelnick highlighted Rockstar Games' commitment to perfection, citing the complexity of creating large-scale, high-quality experiences as a reason for the game's prolonged development.
- The gaming industry is closely monitoring GTA 6's release, with publishers reportedly adjusting their schedules to avoid competing with the highly anticipated title.
- Take-Two has allocated a significant marketing budget starting in April 2025, signaling the beginning of a major promotional push leading up to the game's release.
Forbes 
