Target CEO Defends Locking Merchandise Despite Customer Complaints
Retail giant faces $500 million profit hit from shrink, even as stock jumps 18% after positive earnings report.
- Target CEO Brian Cornell claims customers are thanking him for locking merchandise behind glass as a precaution against retail theft, despite online complaints suggesting otherwise.
- Target has closed nine stores across four major cities in the United States due to theft and retail crime.
- Some stores are reconsidering their use of self-checkout lanes, as they believe some of their shrinkage has increased due to the rollout of self-checkout.
- Target estimated a $500 million profit hit this year from shrink, following a $400 million loss in profits last year due to missing inventory.
- Despite the closures and locked merchandise, Target's stock jumped nearly 18% following an earnings report that beat Wall Street's expectations.